Fresh Brand, Elevated Experience

From branding and copywriting to digital presence and print collateral, we built a cohesive visual narrative for Food Oasis that invites customers into a world of fresh possibilities.

Client

Food Oasis

Services

Visual Identity / Creative Designs / Social Media

Location

United Kingdom

Year

2024

We began by defining the brand narrative, exploring how freshness, convenience and culinary excitement could translate visually and verbally. For branding, we distilled the essence of a bustling marketplace into a digital-first identity: a vibrant palette, crisp typography and imagery that invites exploration.
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For digital and social, we designed vibrant imagery and playful layouts that turned virtual shelves into an immersive experience. On print, we created materials that bridged the tactile with the digital, leaflets and posters that felt like part of the Food Oasis journey. Copywriting wove together convenience and quality into a narrative that guides, informs and entices.

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The challenges

The market for online grocery is crowded, with many brands focusing solely on function rather than experience.

Food Oasis needed a brand persona that felt fresh, contemporary and distinctive, not just another utilitarian service.

The visual identity, digital assets and print materials lacked cohesion and didn’t fully reflect the brand’s ambition for quality and vibrancy.

Engaging copy and social creative were required to attract and retain a lifestyle-focused audience, not just transactional shoppers.

The Solutions

Food Oasis launched their new identity and asset suite with clarity, vibrancy and distinction in a highly competitive market.

Their social media and digital visuals became an extension of their virtual marketplace, increasing engagement and connection with their audience.

Print materials provided a tangible brand experience that felt fresh and elevated, aligning with their positioning as a “modern-day oasis” for food enthusiasts and busy households.

The integrated brand ecosystem positioned Food Oasis not just as an online grocer, but as a lifestyle brand that stands out for quality, design and experience.

Fresh Brand, Elevated Experience

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