Most marketing never gets properly questioned: what it really costs, what it actually returns, and what's quietly holding it back. We ask those questions with you, then fix what the answers show.
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Professional services firms whose referrals have plateaued. Product brands with a great product getting lost on the shelf and in the feed. Tech and B2B companies whose pipeline still runs through the founder. Different industries, same root problem.
Communications, community engagement and campaign work for councils, agencies and government-owned entities. We work across jurisdictions and hold pre-qualified supplier status, which can mean engagement without a full open tender.
If your website, proposals and social all promise the same quality and service as everyone else in your market, customers choose on price, or they don't choose at all.
Most founder-led businesses grow on relationships and reputation. It works, until you're too busy delivering to keep it going, and you feel the gap three months later.
Which channel brings your best clients, what each one costs to win, and what a client is worth over time. Without those numbers, every marketing decision is an educated guess.
Three ways to find out where your marketing is leaking. Start wherever you're comfortable.
No off-the-shelf packages. We diagnose first, then scope the work to the problem, write it down, and price it before we start.
Positioning, identity and messaging that make it obvious why a customer should choose you, so you stop competing on price.
Content, campaigns and advertising that put you in front of the right people before they need you, so new work arrives that nobody referred and nobody chased.
Follow-up, CRM and reporting set up to run without you, so you can see what actually brought in work, not just what kept everyone busy.
Every piece of work we do starts the same way: understanding how your business makes money before we touch the marketing. Here's what you can count on.
Before any talk of deliverables, we ask what a customer is worth to you, where your best work comes from, and what's quietly costing you. We've sat in the Head of Marketing seat, so we know which questions change the answer.
Want to see how we think before committing? Ask for a free 3-Fix Plan: the three changes we'd make first, plus your homepage headline rewritten. If it doesn't help, you've lost nothing.
Sometimes the biggest win is doing less. MouldMen went from five AI tools to two and got 18 hours a week back. If something isn't earning its place, we'll say so.
We're a Local Buy pre-qualified supplier, approved to work with Queensland councils, and we publish exactly where we use AI and where we never will. You know what you're getting before you start.
What makes FTS different is their ability to connect strategy, creative and execution. They don't just hand over a strategy document and disappear. They helped us sharpen our positioning, improve the creative and turn the thinking into practical campaigns and marketing activity we could actually implement. It felt like having an experienced marketing team inside the business.
Send us your website. You'll get a 15-minute video with the three changes we'd make first to bring in more of the right enquiries, plus your homepage headline rewritten. No obligation. We only do four a month.
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