First Touch Studio is a marketing studio for founder-led businesses that are better than their marketing: professional services firms, product brands and tech companies. We start where you are: with the business, not the deliverable.
We've sat on your side of the table. Twenty years in marketing, much of it in-house as Head of Marketing, answering to the CEO for what the spend actually produced. That's where you learn the difference between work that moves a business and work that just looks busy.
From that seat, the pattern was always the same. Marketing built in pieces: a new website here, a campaign there, a CRM nobody owned. Each piece made sense on its own. Together, nobody could say what was actually bringing in work.
So First Touch Studio starts with questions, not proposals. If you'd like to see our thinking first, the free 3-Fix Plan shows you what we'd fix before you pay anything. We usually start by cutting what isn't earning its place. You work directly with the people doing the work. And we're on the record: a Local Buy pre-qualified supplier, with a published AI Transparency Statement. Based across Brisbane, the Gold Coast and Canberra, working nationally.
Not values on a wall. These govern what we take on, how we price, and when we tell a client they need someone else.
We don't pitch a scope before understanding the problem. The brief comes from what we find, not from what we want to sell.
Reach and frequency are easy to report. Revenue, leads and market position are what we actually aim for. The two aren't the same thing.
Quality is the whole point. Every piece of work leaves here held to a standard we'd put our own name on, because we do.
We use modern tools, including AI, where they make work genuinely better or faster. Never for the optics, never as a shortcut past the thinking.
If you need something we're not right for, we say so. Sometimes that means walking away from a scope. Your trust is worth more than the invoice.
The best marketing is usually clearer and more direct than most businesses produce. We push in that direction on every brief.
AI is now part of almost every marketing conversation. Here's exactly where it helps your work and where it would make it worse. We use modern tools because they make good work faster. The strategy, the ideas and the judgement stay human. That's the whole point, not a compromise.
Tell us where your business is and we'll tell you where we'd start. Not ready to talk? Start with the free 3-Fix Plan: a 15-minute video with the three changes we'd make first, plus your homepage headline rewritten.
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