Brewing a Premium Brand Experience

Before partnering with First Touch Studio, Miaroo Matcha faced a familiar tension, a great product with an underdeveloped brand presence. Their visual identity lacked cohesion, their digital experience didn’t reflect the premium nature of the product, and their messaging failed to connect emotionally with the target audience.

The challenge was to create a brand system and storytelling framework that would:

• Differentiate Miaroo Matcha in a crowded and trend-driven wellness market.
• Capture the authenticity of the product’s origins while appealing to a modern, design-conscious audience.
• Build a digital experience that was both elegant and conversion-focused.
• Align all touchpoints, from packaging to social content, under a unified brand narrative.

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Within the first 90 days post-launch:

• Miaroo Matcha saw a 40% increase in average order value compared to its previous collection.
• Social engagement grew by 300%, with followers and community conversations increasing significantly.
• The new brand identity and packaging received positive feedback from customers and retail partners, positioning Miaroo Matcha for national retail expansion.
• Customer feedback highlighted the premium feel of the packaging and website, stating it “…feels like a designer brand, not just a beverage.”