Launched a premium matcha brand from nothing to live in eight weeks.
Launch into a crowded premium matcha category with no brand, no digital presence, and no runway for a slow start. Credible and visible from week one.
Built the brand strategy and positioning from scratch. Defined who they were for and what made them different, then the creative direction to carry it across packaging, social and digital. Live in eight weeks.
Tell us what is not working. We will tell you honestly what we would focus on first.
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