FMCG · SME · New Zealand

NZ Apple Products

Rebuilt the brand and the marketing systems behind it, ready for international shelves.

Build
Brand + Systems
NZ Apple Products
The brief

Strong products, but a brand that was not built to compete internationally. The packaging lacked shelf impact, the marketing assets had drifted out of step with each other, and the internal processes made scaling painful rather than straightforward.

What we did

Rather than improving pieces in isolation, we rebuilt the marketing ecosystem around them. A refreshed brand identity to establish a more premium position. A complete range of retail packaging designed for shelf presence and consistency across the line. Marketing systems and automations to take the friction out of day to day delivery. Event campaigns and collateral built to carry the brand through trade shows and exhibitions. And ongoing social media keeping awareness and engagement building between them.

The result
60%
Faster campaign delivery
40+
Marketing assets created
5
Core marketing systems built

Got something that needs solving?

Tell us what is not working. We will tell you honestly what we would focus on first.